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Friday February 8, 2019 12:09 pm PST by Joe Rossignol
Last month, Apple lowered its revenue guidance for the first coque samsung a5 om quarter of its 2019 coque samsung s5 action fiscal year by up to billion due coque samsung a5 2016 cartoon to fewer iPhone coque galaxy s9 carbone upgrades than it anticipated, coque samsung galaxy s6 edge plus minion primarily due to economic weakness in the Greater China region.
A few months prior to the announcement, Apple began heavily promoting iPhone XR and iPhone XS trade ins with a limited time promotion, coque samsung danseuse prominent banner on its website, coque samsung galaxy a5 argent emails to older iPhone users, coque samsung a5 jolie store signage, App Store editorials, and other uncharacteristically aggressive tactics aimed at boosting sales.
Bloomberg’s Mark Gurman previously reported that Apple reassigned some of its marketing staff to focus on bolstering sales of its latest coque samsung s6 zelda lineup in late October, coque samsung a8 bmw around the time the XR launched. The report cited an unnamed source who described the efforts as a „fire drill.”
In a report this week about Deirdre O’Brien succeeding Angela Ahrendts as Apple’s retail chief, Gurman elaborated a bit more on Apple’s tactics to promote its etui coque samsung galaxy s4 mini latest iPhones, claiming that the company advised its technicians to „push upgrades to consumers with out coque samsung j3 2017 kawai of warranty devices.”
Senior retail staff were also tasked with making sure other employees were suggesting upgrades, according to Gurman:In December, as Apple executives worried about demand, the company asked coque samsung j3 walking dead retail employees to promote coque samsung galaxy core amazon the new iPhones coque samsung s6 edge moto using methods not seen before. Technicians were told to push upgrades to consumers samsung galaxy book 12 coque
It’s unclear if the tactics had any influence on Ahrendts stepping down from her position. Unlike her short lived coque samsung s4 rouge predecessor John Browett, who reportedly pushed Apple retail employees coque samsung galaxy s5 canard to aggressively upsell products, Ahrendts focused coque galaxy j5 2017 moto on the experience with free Today at Apple creativity sessions and more.
Last month, Apple CEO Tim Cook admitted that „customers are holding on to their older iPhones a bit longer than in the past.” In a letter to shareholders, coque samsung galaxy s2 fnac Cook said Apple is undertaking and accelerating initiatives to improve its results, such as making it simple to trade in a phone at its stores.
Apple’s reported efforts to push upgrades creates an interesting juxtaposition. On one hand, the company’s environmental chief Lisa Jackson recently said customers using its devices longer „is the best thing for the planet,” and on the other hand it is more aggressively encouraging customers to buy a new
Whether the tactics are effective will be harder to gauge going forward, as coque galaxy s6 jaune Apple no longer discloses unit sales in its quarterly earnings report. Apple forecasted revenue between billion and billion in the current quarter, which would be galaxy s8 coque cuir down from billion in the year ago quarter…